Children love to wear make-up to play, dress up and invent colorful characters. But their skin is not like that of adults: thinner, more sensitive, more exposed. Not all products are suitable, even those sold in supermarkets or disguised as toys. So how can you be sure to choose make-up that's safe for your child's skin? What criteria should you take into account to avoid allergens and other undesirable substances? Here we give you the keys to healthy, happy and safe playtime.
Why use specific products for children
An immature skin barrier
Children's skin has not yet developed all its defenses. The epidermis is thinner. The cutaneous barrier is less impermeable, allowing more substances to pass through. As a result, ingredients that are harmless to adults can cause redness, itching or allergic reactions in children. So it's essential to choose products that have been specifically tested for sensitive skin and are free from irritating ingredients.
Less defense against chemicals
Dyes, synthetic fragrances, conservators powerful: these ingredients are common in non-organic make-up, even for children. They are responsible for irritation and contact dermatitis in the youngest children. As early as 2013, investigations revealed the presence of heavy metals and endocrine disruptors in certain cosmetic products. This underscores the importance of checking the composition of cosmetics, and of choosing brands that play the transparency card.
Prolonged and repeated use
Children aren't satisfied with express make-up. They apply it themselves and keep it on for hours. They take it off and put it back on the next day... So many reasons to choose gentle formulas and products that are easy to wash off with water. Aggressive or hard-to-remove formulas can weaken skin over time.

How to recognize safe make-up for children?
Gentle, clear, easy-to-read ingredients
The first thing to do? Read the INCI list (International Nomenclature of Cosmetic Ingredients). At Namaki, you'll find it on the back of our packaging and on our website. Safe make-up for children favors short formulas, composed of ingredients of natural origin, with no superfluous additives. Exit PEGs - ingredients derived from Polyethylene Glycol, produced by petrochemicals and used in conventional cosmetics - and parabens, silicones or artificial fragrances. Instead: gentle plant extracts, mineral pigments and non-aggressive texturizing agents. If the list looks more like a chemical cocktail than a plant-based recipe... run away!
💡 As the Cosmebio association points out on its website, "this diagram is an example and not a generality. Conventional cosmetics can also opt for natural ingredients but have no obligation... unlike organic cosmetics."

Source : Cosmebio 2025 press kit
Recognized organic and natural certifications
Labels: reliable benchmarks for parents
Among the most serious are Cosmos Organic through the Cosmebio charter, and Ecocert. They guarantee a certain percentage of organic ingredients, the absence of controversial elements and ethical manufacturing practices.
Cosmos Organic
It certifies that the product complies with strict specifications:
- 95% minimum of ingredients of natural origin.
- 95% minimum of organic ingredients out of all ingredients that can be organic.
- 20% minimum of organic ingredients in the total product.
It also requires brands to commit to :
- Manufacturing techniques for natural and organic cosmetics.
- Respect for people, animals and the environment.
- Responsible, transparent communication.
These labels are never simply "decoration": they are subject to strict audits. Certified organic make-up is therefore a guarantee of quality and safety for your child's skin. And what applies to children's make-up also applies to adult make-up and cosmetics in general!
💡 Did you know? At Namaki, our products are COSMOS certified organic, but that's not all. Since we make make-up a creative exploration activity, the disguise range also meets the CE standard for toys (EN 71-1/2/3).
Dermatological tests on sensitive skin
A good children's cosmetics product is dermatologically tested, and ideally specified as "suitable for sensitive skin". This guarantees that it has been formulated to minimize the risk of skin reactions. At Namaki, products are rigorously tested before being put on the market: skin tolerance, ease of application and make-up removal with water are key criteria.
A comprehensive response to child safety
Healthier, more transparent formulas
Organic make-up isn't just "worse" than conventional make-up: it's a complete approach. It aims to eliminate harmful ingredients, respect the skin and offer total transparency on its composition. No petrochemical components, no synthetic fragrances. Only gentle, identifiable elements, often derived from plants.

A limited impact on the planet and a family-oriented approach
Opting for organic make-up also means making a coherent educational choice: showing your child that you can enjoy yourself while respecting their health and the environment. Packaging is often eco-designed and formulas biodegradable. Visit values The brand's values can serve as a basis for a caring education that is sensitive to rational consumption.
💡 At Namaki, for example, we've chosen vegetable-based inks for our ephemeral tattoos and mineral mother-of-pearl for our glitter powder. Our products are eco-designed and our packaging recyclable.
Namaki, a committed brand from formulation to make-up removal
At Namaki, all products are certified organic and made in France and Italy. The kits are designed to be used independently by children, without danger or hidden ingredients. Make-up is easy to apply and cleans without rubbing, with lukewarm water. It's a responsible, joyful and colorful approach to children's make-up.
Sunscreen and make-up: the same requirements for summer
Mineral rather than chemical filters
In summer, children's skin is exposed to the sun, often for long hours at a time. And when make-up and sunscreen cohabit, it's all the more important to choose safe, gentle suncare products. Mineral filters reflect UV rays to the skin's surface, without penetrating it. Natural, they act immediately on application and do not disturb the endocrine system.
The importance of appropriate formulas from an early age
A child's sun cream must be specifically formulated for them: fragrance-free, alcohol-free, nanoparticle-free, water-resistant and pleasant to wear. Some creams are too greasy or sticky, discouraging children from allowing themselves to be spread. That's why we recommend products with a fluid, rapidly-absorbed texture, tested on sensitive skin.
💡 Namaki invites you to discover the brand's suncare range Waddingspecialist in dermatological care for children:
- Fragrance-free ;
- Nanoparticle-free ;
- Easy to apply and non-sticky;
- Respectful of marine ecosystems;
- Dermatologically tested.
An ideal ally to protect your child's skin all summer long, without compromising safety... or pleasure!

By choosing non-toxic products for your child's skin, you're demonstrating your conscience and kindness. Make-up is not just a party or play accessory. It's a cosmetic product in its own right, and must meet strict safety requirements. Make-up can be a healthy form of play, a joyful and safe means of expression. Provided you choose the right products. Now you know how!
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